PureRoot aims to bridge the gap between ancient wisdom and modern wellness. By infusing the timeless principles of Traditional Chinese Medicine (TCM) into a contemporary lifestyle brand, PureRoot offers a holistic approach to health and beauty.
The PureRoot logo visually represents the brand's commitment to natural healing. Inspired by "rooting" and "seeding," core TCM principles, the logo resonates with a younger audience seeking authentic wellness solutions.
PureRoot's visual identity, inspired by the organic forms of herbs, utilizes a playful "blob" aesthetic. This design approach reflects the irregular shapes of natural ingredients, adding a contemporary twist to traditional Chinese medicine.
