A 30s brand video for ChillD TV, a Hong Kong YouTube channel that want to introduce variety of Hong Kong lifestyle, from street to Soho life
To capture the city's rhythmic pulse, sound-reactive effects to iconic buildings were applied. By transforming these structures into dynamic amplifiers of urban energy, the thought is to create a visually striking and immersive experience that reflects the city's vibrant spirit.
Incorporate vaporwave and datamosh elements into the visuals, to capture the city's energy and appeal to Gen Z. This also creates a visually flashy and nostalgic atmosphere that reflects Hong Kong's rapid pace.
